Website, landing page and scrollytelling builders · 2019 to 2026

In July 2022, 18 website builders said “AI” once on their homepages. Today: 331 times.

We pulled 37 homepages from the Wayback Machine, website builders, landing page builders and scrollytelling tools, one per year since 2019, and counted every “AI”. Here is how a whole industry rewrote its pitch.

Builders that say “AI”
431
of all 37, July 2022 → now
“AI” mentions, all 37 homepages
16570
July 2022 → now
Mentions on a typical homepage
011
median
“AI” in the main headline
06
Shopify, Zoho Sites, Tilda, Leadpages, Landingi, Swipe Pages
2019
July 2019
1of 37 say “AI”
2mentions in all
Website builders2× AI
IONOS0
Elementor0
Wix0
Framer0
GoDaddy0
Duda0
Webnode0
Squarespace0
Webflow0
Tilda0
WordPress.com0
Jimdo2
Shopify0
Zoho Sites0
Strikingly0
Weebly0
SITE1230
Carrd0
Landing page builders0× AI
Unbounce0
Instapage0
Leadpages–
Landingi0
HubSpot0
Mailchimp0
Swipe Pages–
Wishpond0
ClickFunnels–
Systeme.io0
Scrollytelling builders0× AI
Turtl0
Ceros0
Foleon0
Genially0
Vev0
Flourish0
Shorthand0
ArcGIS StoryMaps0
Pageflow0
“AI” on the homepage01–45–1415–2930+no readable page
2019

July 2019. We open the homepages of 37 builders in the Wayback Machine, 18 for websites, 10 for landing pages and 9 for scrollytelling, and count every “AI”.

There are 2. Wix has something close: ADI, “Artificial Design Intelligence”, a setup wizard it names 3 times without ever spelling out the A‑I.

2020

Unbounce becomes the first to put AI in its headline: “our latest AI feature, Smart Traffic”. It is the only builder selling it on purpose for the next two years.

2021

Still quiet. 4 mentions across 37 homepages. Drag‑and‑drop, templates and “no code” do the selling.

2022

Five months before ChatGPT, 4 of 37 builders say AI, 16 times in all. 13 of those are Unbounce. The 18 website builders say it once between them (Wix), and the scrollytelling tools not at all.

2023

ChatGPT launched in November. By July, 10 builders say AI, 62 times. Framer’s headline reads “Start your dream site with AI”, and IONOS, Elementor, Instapage, Wix and Leadpages follow.

2024

17 of 37, 157 mentions. IONOS goes to 38. Landingi, HubSpot, GoDaddy, Duda, Turtl, Webnode, Ceros and Mailchimp join, Wix drops “ADI” for good, and Framer takes AI back out of its headline.

2025

24 of 37, 295 mentions. The holdouts give in: Squarespace, Webflow, Swipe Pages, Tilda, Foleon, WordPress.com and Genially.

2026

July 2026: 28 of 37, 540 mentions. Wishpond, Vev, Jimdo and Shopify join. Vev goes from none to 24 in a year, and 7 builders now say AI in the headline itself, Shopify’s “Be the next AI all-star” among them.

Now

November 2026. 31 of 37 builders say AI, 570 times. Zoho Sites went from none to 23 this autumn. Shorthand says it once.

Who says it most today

Mentions of “AI” on each homepage now, menus included. The small number is July 2022. Greyed builders aren’t in the totals because there is no readable 2022 page to compare with.

Website builders

1331 mentions, July 2022 → now

Hostingernot in the archive76
IONOS0 in July 202276
Elementor0 in July 202236
Squarespace0 in July 202234
GoDaddy0 in July 202231
Webflow0 in July 202229
Zoho Sites0 in July 202223
Wix1 in July 202220
Framer0 in July 202217
Duda0 in July 202215
Jimdo0 in July 202211
Tilda0 in July 202211
Shopify0 in July 202210
Webnode0 in July 202210
WordPress.com0 in July 20226
Strikingly0 in July 20222
Weebly0 in July 20220
SITE1230 in July 20220
Carrd0 in July 20220

Landing page builders

15168 mentions, July 2022 → now

Landingi1 in July 202234
HubSpot0 in July 202232
Wishpond0 in July 202228
Instapage0 in July 202223
Leadpages0 in July 202220
Unbounce13 in July 202215
Swipe Pages0 in July 202212
ClickFunnels0 in July 20222
Mailchimp1 in July 20222
Systeme.io0 in July 20220

Scrollytelling builders

071 mentions, July 2022 → now

Vev0 in July 202223
Turtl0 in July 202214
Ceros0 in July 20229
Foleon0 in July 20229
Flourish0 in July 20229
Genially0 in July 20226
Shorthand0 in July 20221
ArcGIS StoryMaps0 in July 20220
Pageflow0 in July 20220

Hostinger asks the Wayback Machine not to archive its pages, so it has today’s count only. Canva and Readymag only render with JavaScript, so there is no text to count in the archive.

Then and now, every “AI” in yellow

The whole homepage, as the Wayback Machine kept it. Scroll inside each page. The yellow marks are ours. The number is what we counted in the page text; a screenshot can show a few more or fewer marks, because some parts of a page only appear once its scripts run.

Wix

120“AI” on the homepage, July 2022 → now

Wix homepage on 2 July 2022, every AI highlighted in yellow
1 × AI · 2 July 2022 · Wayback Machine
Wix homepage on 1 November 2026, every AI highlighted in yellow
20 × AI · 1 November 2026 · Wayback Machine
Headline 2022
Create a website you're proud of
Headline now
Create your future on the leading website builder

Squarespace

034“AI” on the homepage, July 2022 → now

Squarespace homepage on 2 July 2022, every AI highlighted in yellow
0 × AI · 2 July 2022 · Wayback Machine
Squarespace homepage on 3 November 2026, every AI highlighted in yellow
34 × AI · 3 November 2026 · Wayback Machine
Headline 2022
Everything to sell anything.
Headline now
A website makes it real

Vev

023“AI” on the homepage, July 2022 → now

Vev homepage on 28 June 2022, every AI highlighted in yellow
0 × AI · 28 June 2022 · Wayback Machine
Vev homepage on 6 September 2026, every AI highlighted in yellow
23 × AI · 6 September 2026 · Wayback Machine
Headline 2022
Let's make the web a more beautiful place.
Headline now
Interactive content, finally moving at full speed

HubSpot

032“AI” on the homepage, July 2022 → now

HubSpot Landing Pages homepage on 30 June 2022, every AI highlighted in yellow
0 × AI · 30 June 2022 · Wayback Machine
HubSpot Landing Pages homepage on 11 October 2026, every AI highlighted in yellow
32 × AI · 11 October 2026 · Wayback Machine
Headline 2022
Free Landing Page Builder
Headline now
Free Landing Page Builder

Scrollytelling tools were the last to say it

Tools for long-form, scroll-driven stories sell to editors, brand teams and communicators, and for years they stayed out of it. In July 2022 none of the 9 said AI. Today they say it 71 times between them, 53 of those added since July 2025. Vev went from none to 23, and Shorthand still says it once. Its headline is about speed instead: “Your digital storytelling is stuck in production”.

Scrollytelling, the tool that made this page, is counted with the AI-native builders below, because it launched as an AI builder.

AI didn’t replace the old pitch. It was added on top.

If AI took over, you would expect “drag and drop” and “templates” to fade. They didn’t. Homepages got longer and kept every old promise, then added AI.

“AI”
16570
36× more
“Templates”
181229
still the most used selling word
“Drag and drop”
3050
“No code”
2035
Words on the page
+34%
45.7K → 61.2K, all 37 homepages

Totals across the same 37 homepages, July 2022 and now.

The next word is already here: “agent”

In July 2022 the 37 builders said “agent” not once. Now they say it 99 times. Framer says “agent” 39 times and “AI” only 17: its headline is “Framer is the pro website builder with a world-class design agent”. Webflow calls itself “the agentic web platform”, and HubSpot’s landing page builder says “agent” 13 times.

The AI-native builders say it least

Builders that are nothing but AI don’t need to say so. Bolt and v0 open with a question and a prompt box.

Established buildersmedian11
DurableThe complete AI business builder25
ScrollytellingScrollytelling platform16
BoltWhat will you build today?6
v0What do you want to create?6
LovableAI App Builder5

Scrollytelling is on this list too, and we say it 16 times. Fair.

Every builder, every year

Builder20192020202120222023202420252026Now
Website builders
Hostinger––––––––76
IONOS0000838736076
Elementor0000323233536
Squarespace00000093034
GoDaddy010006122931
Webflow000000184029
Zoho Sites0000000023
Wix001138172320
Framer000017932017
Duda0000013114315
Jimdo20000201111
Tilda00000041111
Shopify00000021110
Webnode00000671010
WordPress.com000000366
Strikingly000000022
Weebly000000000
SITE123000000000
Carrd000000000
Canva––––01–––
Landing page builders
Landingi0001210121334
HubSpot000007383432
Wishpond00000002828
Instapage000047152323
Leadpages–0005263220
Unbounce032131811131315
Swipe Pages–0000261112
ClickFunnels–00000122
Mailchimp001114422
Systeme.io0–0000–00
Scrollytelling builders
Vev00000002423
Turtl0000036314
Ceros000016199
Foleon000000599
Flourish000000009
Genially000000666
Shorthand000000001
ArcGIS StoryMaps000000000
Pageflow000000000
Readymag0––––0–––
AI-native builders
Durable––00283211–25
Scrollytelling–––––––1616
Bolt–––––––16
v0–––––1166
Lovable–––––––45

Years are early-July snapshots. “Now” is the latest capture from the last 60 days, or the live page on 3 November 2026 when the archive has none. – means no readable page: not archived, blocked from the archive, or a page that only renders with JavaScript.

How we counted

For each builder we took the homepage, or the builder’s own page where the company sells more than one product (GoDaddy, IONOS, Hostinger, Zoho, Canva, HubSpot, Mailchimp, Esri), as the Wayback Machine captured it closest to 1 July of each year, plus the newest capture from the last 60 days. Where a capture was empty or not in English, we used the nearest readable capture. Genially was genial.ly until 2023, so its earlier years come from that address.

We count “AI” as a whole word in capitals, so “AI-powered” and “Wix AI” count but “maintain” doesn’t, plus “A.I.”, “GenAI” and “artificial intelligence” in any case. We count the text a browser would show, menus and tabs included, not scripts or hidden code. The screenshots show the same pages with our highlights added.

Data: website-builders-ai.csv, one row per builder and snapshot, with dates and Wayback Machine links. Free under CC BY 4.0. Updated 3 November 2026.

FAQ

How many website builders mention AI on their homepage?

15 of the 18 website builders we tracked mention AI on their homepage today, against 1 in July 2022. Across all 37 website, landing page and scrollytelling builders it is 31 of 37, and 570 mentions against 16.

Which builder mentions AI the most?

IONOS, Elementor and Squarespace: 76, 36 and 34 mentions on their homepages. Hostinger, which isn’t in the archive, has 76. Weebly, SITE123, Carrd, Systeme.io, ArcGIS StoryMaps and Pageflow don’t mention it at all.

When did website builders start talking about AI?

Mostly in 2023, right after ChatGPT. Unbounce was early (2020); Wix sold an “ADI” design assistant from 2019 to 2023 before switching to “AI”. Squarespace, Webflow and WordPress.com waited until 2025, and most scrollytelling tools until 2025 or 2026.

Do scrollytelling tools like Shorthand, Ceros and Vev use AI in their marketing?

Less than anyone else. In July 2022 none of them mentioned AI. Today: Vev 23, Turtl 14, Ceros 9, Foleon 9, Flourish 9, Genially 6, Shorthand 1, ArcGIS StoryMaps 0, Pageflow 0.

How did you count?

We downloaded each homepage from the Wayback Machine once a year (early July) and counted “AI” as a whole, capitalised word in the page text, plus “A.I.”, “GenAI” and “artificial intelligence”. Words like “maintain” or “Aim” don’t count. Menus and tabs are included, so the count is higher than what fits on one screen.

Can I use this data?

Yes. The CSV is free under CC BY 4.0. Credit “Scrollytelling” with a link to this page.