What makes a goal SMART

The five criteria

• Specific — exactly what you'll achieve.
• Measurable — a number to hit.
• Achievable — realistic with your resources.
• Relevant — it matters to the bigger picture.
• Time-bound — a clear deadline.

Vague vs SMART

'Grow revenue' becomes 'Reach $50k MRR by Q4 with under 5% churn.' The SMART goals maker shapes yours.