A six-step walkthrough from news angle to a published, interactive release — with the structure pros use.
Ask what is genuinely new or surprising. Funding, a launch, a partnership, a milestone — lead with the single most newsworthy fact.
One active sentence, no jargon. If a journalist could run it verbatim, it's working.
Answer who, what, when, where and why in one or two sentences. Assume the reader stops after this — make it count.
Back the news with specifics and numbers, then one or two quotes that sound like a person, not a brochure.
A short, reusable paragraph describing your company — the same every time.
Turn it into an interactive page so it's shareable and mobile-ready. Use the free press release maker to do this in minutes.
Not sure about the structure? See the press release format breakdown.