Templates / Brand Story / What to include
Brand Story guide

What to include in a brand story

The parts of a story that turn a company into a brand people believe in.

The story beats

  • Origin — why you started.
  • Values — what you stand for.
  • Audience — who you're for.
  • Mission — the change you want to make.
  • Call-to-action — how to join you.

Lead with why

Start with belief, not features. The brand story maker shapes your origin and values into a finished narrative.

Start from a brand story template

Outdoor Gear Brand Story template
Outdoor Gear Brand Story
Skincare Brand Story template
Skincare Brand Story
Design Studio Brand Story template
Design Studio Brand Story