What to include in a brand style guide

The core sections

• Logo — versions, clear space, misuse.
• Colour — palette with values.
• Typography — fonts and scale.
• Imagery — the look of your photos and graphics.
• Voice — how the brand sounds, with examples.

Show, with examples

Pair every rule with a do/don't so it's unambiguous. The brand style guide maker lays it all out.