Templates / Case Study / What to include
Case Study guide

What to include in a case study

The five parts that turn a project into persuasive proof.

The five parts

  • Client — who they are, briefly.
  • Challenge — the problem to solve.
  • Approach — what you actually did.
  • Results — the numbers, animated.
  • Quote — the client in their own words.

Lead with the result

Put the headline outcome in the hero, then earn it with the story. The case study maker structures it all.

Start from a case study template

Campaign Case Study template
Campaign Case Study
Ecommerce Growth Case Study template
Ecommerce Growth Case Study
App Redesign Case Study template
App Redesign Case Study