How to make a brand style guide

Five steps to a usable guide

1. Capture the essence

   One line on what the brand feels like.

2. Document logo and colour

   Usage, clear space, the palette.

3. Set the type

   Fonts, sizes, hierarchy.

4. Define the voice

   How the brand speaks, with examples.

5. Publish and share

   One link everyone can use.

From rules to page

The free brand style guide maker turns your brand into an interactive guide.