What is a company one-pager?
A company one-pager (also called a business one-pager or company overview) is a single page that tells someone outside the company what you do, who you do it for and why you are credible. You send it to partners, journalists, job candidates, suppliers and prospects who ask for "something about the company". Its job is to earn one next step: a call, a meeting or a reply.
It is the most general type of one-pager, and that is its risk. A page about a whole company drifts easily into history, values and a list of every service. The versions that get read stay narrow: one sentence on what the company does, a few numbers that show it is real, and one way to get in touch.
When to use a company one-pager, and when another format is better
Use it:
- When a partner, reseller or supplier asks who you are before a first call.
- When a journalist or event organizer needs the facts in one place. It doubles as the fact sheet in a press kit.
- When a candidate wants to know what the company does before an interview.
- As a leave-behind for a trade show table, or as a cover page for a tender response.
Use something else when:
| The reader wants to know | Send this |
|---|---|
| What one offer costs and what a buyer gets | Sales one-pager (sell sheet) |
| Your traction, your market and your round, as an investor | Startup one-pager |
| What one product does, and for whom | Product one-pager |
| Your impact and where a donation goes | Nonprofit one-pager |
| What you want a manager or sponsor to approve | Project one-pager |
What to include in a company one-pager
| Block | What it says | Target length |
|---|---|---|
| Name and descriptor | The company name plus a short category line, so nobody has to guess the industry | 5 to 8 words |
| Headline | What you do, for whom, with what result | 12 words or fewer |
| One-line pitch | How you do it, in plain words | 20 to 30 words |
| Problem and answer | The situation your customers are in and what you do about it, side by side | 30 to 50 words each |
| Key numbers | Figures that show size or results: customers, years, locations, a rating | 3 or 4 figures with units |
| What you offer | Your two or three main products or services, each written as a benefit | 3 items of about 15 words |
| Proof | One customer quote with a name and role, or a row of logos the reader knows | 1 quote, 30 words or fewer |
| Company facts | Founded, headquarters, team size, certifications, starting price | 3 to 6 short lines |
| Call to action and contact | One next step, a named person, email, phone and the web address in full | 1 line plus contact details |
Total: 250 to 400 words. Mission and values are optional. If you include them, give each value a one-line example and place them below the proof, not above it.
Company one-pager example and free template (PDF)
Company one-pager example
Our sample is for Lumen Metrics, a fictional analytics company for online stores. The names, the numbers and the quote are invented, so copy the structure and not the figures. Top to bottom: the headline, the problem and the answer in two boxes, four key numbers, three offers, one customer quote, two columns of facts and a demo call to action with the address spelled out.
What to copy
- The headline and the four numbers are enough to understand the company.
- Company facts sit in one short column: founded, team size, security, starting price.
- The footer gives an email and a phone number, not only a website.
Blank business one-pager template
The same structure as empty boxes: headline, problem, solution, four proof boxes, three benefits, why us, social proof and the call to action. Print it and fill it in by hand to plan the page, or complete it in a PDF editor. Free to use, including for client work.
Interactive company one-pager template
The template below is a web page, not a file: you edit it in the browser and share it as a link. The image shows four moments of the scroll.
Company one-pager template
The company story as one scroll, shown here for a fictional software company: a hero line that says what the company builds, the problem the founders set out to solve, the mission, six short cards on how the team works and a closing section with two buttons. As delivered it leans toward recruiting, since the last section invites applications. For a partner or press version, change the closing call to action and swap the team cards for your key numbers and your offer. All text and images are placeholders you replace in the editor.
Worked example: the copy for a company one-pager
The top half of a company one-pager for Northgate Freight, a freight broker we made up. Every name and number is invented.
Name and descriptor
Northgate Freight · Regional truckload freight for manufacturers
Headline
Your pallets on a truck tomorrow, booked with one call.
One-line pitch
Northgate books, tracks and insures regional truckloads for plants that ship 5 to 50 pallets a week, so nobody on your floor spends the morning calling carriers.
Key numbers
Founded 2014 · 38 people · 3 depots · 96% of loads delivered on time in 2026
Call to action
Get a quote within one hour: northgate.example/quote · Dana Whitfield, dana@northgate.example
What the company does comes before how old it is. The proof is four facts with units, and the last line names a person, not a department.
7 company one-pager mistakes to check
- Opening with the founding story. "Founded in 2014 by two engineers" belongs in the lower third. The top of the page says what you do today.
- Using the mission as the headline. A line about empowering people could belong to any company. Lead with what you sell and to whom, and put the mission below the proof.
- Listing every product and service. Pick the two or three that bring in most of the revenue. The full list belongs on the website.
- Undated numbers. Team size, customers and locations change. Add the year, and review the page each quarter.
- One page for every reader. Partners, candidates and prospects look for different proof. Keep one master and change the headline, the numbers and the call to action per reader.
- A generic contact. Give a named person with a direct email and phone. An info@ address tells the reader that nobody in particular will answer.
- Logos you cannot show. Use customer logos only with permission, and only the ones your reader will recognize.
Printable or interactive: which one to send
Send the PDF when the page will be printed, handed over at a trade show or uploaded to a tender portal that only accepts files. Send a link when it travels by email or chat and is opened on a phone, and when your numbers change often: you edit the page once and every link you have already sent shows the new figures.
On Scrollytelling the free plan publishes one page on a scrollytelling.ai address with a small badge; for print, use the PDF example and the blank template above. Your own domain and badge removal start with the Starter plan at $12 a month (plans).
Company one-pager FAQ
Is a business one-pager the same as a company one-pager?
Usually yes: both names describe a one-page overview of a business. "Business one-pager" is also used loosely for any one-pager a business makes, such as a sales one-pager, a product one-pager or a startup one-pager for investors.
What should a company one-pager include?
The company name with a short descriptor, a headline that says what you do, a one-line pitch, three or four key numbers, your two or three main offers, one customer quote or a row of logos, company facts (founded, location, team size) and one call to action with a named contact.
How long should a company one-pager be?
One side of US Letter or A4, about 250 to 400 words. If it runs onto a second page, it has become a company profile or a brochure.
Is there a free company one-pager template?
Yes. This page has a filled-in company one-pager example and a blank business one-pager template, both free PDFs, plus an interactive company template you edit in the browser. We do not offer a Word or PowerPoint file.
What is the difference between a company one-pager and a company profile?
A company profile is a longer document, often several pages, that covers history, leadership, services and references in detail. A company one-pager is the one-page version, meant to be read in about a minute and to lead to a conversation.
Draft your company one-pager
Describe your company in a sentence. The free one-pager maker writes and lays out a first version that you can edit, publish as a link or download as a PDF.
Open the free one-pager maker